Accidentally Clicking a Reddit Ad Masquerading as a Meme
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That moment when you accidentally click a Reddit ad that’s masquerading as a meme.
what the cinnamon toast fuck is this
Overview
This is an original single-panel meme that depicts the common, relatable frustration of accidentally clicking a native ad on Reddit that is disguised to look like a regular organic meme post. The image shows a square of cinnamon toast with hand-drawn googly eyes, thick eyebrows, and a straight mouth, featuring a pun that plays on the vulgar phrase "what the actual fuck" by replacing "actual" with "cinnamon toast", resulting in the line "what the cinnamon toast fuck is this" to express confusion and annoyance at realizing you clicked an ad instead of a meme.
Origin notes
According to the original post title provided, this meme was originally created by a Reddit user and posted to Reddit. It is an original meme commenting on the common issue of native ads on Reddit that hide as organic meme content to trick users into clicking them.