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The First Rule of the World Cup: You do not talk about the World Cup!

This is a two-panel humorous edited meme. The top panel shows a candid shot of actor Brad Pitt (lead of the movie Fight Club) attending a FIFA World Cup match, wearing a US men's national soccer team jersey and white bucket hat, standing next to a smiling man holding a beer, with other US team fans visible around them in what appears to be a private viewing box. The bottom panel is an edited version of the same shot, where Brad Pitt has been completely removed, with the background behind him altered to look like plain empty wall space. The humor ties to the title referencing Fight Club's famous first rule ('You do not talk about Fight Club'), adapted here to World Cup discourse implying that discussing the US team's poor performance/elimination is forbidden, so the Fight Club lead vanishes as the rule is applied.
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Overview

This is a two-panel humorous edited meme. The top panel shows a candid shot of actor Brad Pitt (lead of the movie Fight Club) attending a FIFA World Cup match, wearing a US men's national soccer team jersey and white bucket hat, standing next to a smiling man holding a beer, with other US team fans visible around them in what appears to be a private viewing box. The bottom panel is an edited version of the same shot, where Brad Pitt has been completely removed, with the background behind him altered to look like plain empty wall space. The humor ties to the title referencing Fight Club's famous first rule ('You do not talk about Fight Club'), adapted here to World Cup discourse implying that discussing the US team's poor performance/elimination is forbidden, so the Fight Club lead vanishes as the rule is applied.

Origin notes

This meme is sourced from an RSS feed of the Reddit r/Meme subreddit. It uses a real candid photograph of Brad Pitt attending a FIFA World Cup match to watch the US men's national team, which was edited by a user to remove Brad Pitt for comedic effect, combining the real celebrity sighting with the long-running Fight Club first rule meme format to joke about avoiding discussion of the US team's World Cup results.

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