How Companies Think We See 20$ vs 19.99$

A meme satirizing companies' perception of customer reactions to pricing. The top text reads 'How companies think we see prices'. On the left side, two price labels are displayed: '20$' (top) and '19.99$' (bottom). On the right side, two screenshots of Michael Scott (Steve Carell) from 'The Office' are shown: the top image features him with a displeased, frustrated expression (reacting to '20$'), while the bottom image shows him with a shocked, excited expression (reacting to '19.99$'). The meme humorously critiques the psychological pricing tactic where $19.99 is perceived as significantly cheaper than $20 despite the minimal 1-cent difference.

Make

Text content

How companies think we see prices
20$
19.99$

Overview

A meme satirizing companies' perception of customer reactions to pricing. The top text reads 'How companies think we see prices'. On the left side, two price labels are displayed: '20$' (top) and '19.99$' (bottom). On the right side, two screenshots of Michael Scott (Steve Carell) from 'The Office' are shown: the top image features him with a displeased, frustrated expression (reacting to '20$'), while the bottom image shows him with a shocked, excited expression (reacting to '19.99$'). The meme humorously critiques the psychological pricing tactic where $19.99 is perceived as significantly cheaper than $20 despite the minimal 1-cent difference.

Origin notes

This meme is a remix using screenshots from the US TV series 'The Office' (2005-2013), featuring the character Michael Scott portrayed by Steve Carell. The original scenes are likely from the show's existing footage, edited together with text overlay to create the price comparison joke. Such memes are commonly shared on social media platforms like Reddit, Twitter/X, or Instagram to comment on consumer behavior and marketing tactics.

Similar memes