NOW it all makes sense: Why all upcoming games release in September and October

Me wondering why every upcoming game seems to be coming out in September and October :

This is a 4-panel reaction meme. The top overlay text sets up the premise: the creator is confused as to why nearly all upcoming video games are scheduled for release in September and October. The first three panels feature Sheldon Cooper from The Big Bang Theory sitting on a couch holding papers, looking shocked and repeatedly asking 'Why?'. The fourth panel cuts to show a screenshot of Rockstar Games' official announcement that Grand Theft Auto 6 (GTA 6) has been delayed to November 19, 2026, with Sheldon reacting 'Oh, that's why.'. The joke relies on the common understanding that video game publishers intentionally avoid releasing their games near a huge franchise release like GTA 6, so all other publishers moved their release dates to the months before GTA 6's original planned launch window, leading to a glut of game releases in September and October.

This meme was sourced from the Reddit:Meme RSS feed. It uses a widely circulated 4-panel reaction meme template taken from a scene of the sitcom The Big Bang Theory, edited to include the official Rockstar Games announcement of GTA 6's delay to November 2026 as the punchline. The meme went viral shortly after the GTA 6 delay announcement in May 2024, as many gamers noticed the unusual concentration of game releases in the preceding two months.