Meme Mocking Pro-Landlord Arguments With Progresso Can Pun
Text content
Bro, we need landlords. They provide a vital service. They aren't leaches, bro. They're taking all the risk.
Overview
This is a two-panel sarcastic meme mocking common defenses of landlords. The top text displays a frequently repeated pro-landlord talking point: 'Bro, we need landlords. They provide a vital service. They aren't leaches, bro. They're taking all the risk.' (using a common spelling error for 'leeches'). The first panel shows a canned good placed on its side on an empty shelf, so only the unlabeled circular bottom is visible. The second panel shows the same can rotated to stand upright, revealing it is a can of Progresso brand corn chowder. The end of the brand name 'Progresso' sounds phonetically similar to 'leeches', creating a visual pun that reveals the landlord defense is wrong: landlords are the 'leaches/leeches' the text claimed they are not.
Origin notes
This meme was sourced from an RSS feed of the X.com (formerly Twitter) account @meme.jpg. It uses a widely popular two-panel 'reveal' meme format to contribute to ongoing online discourse around tenant rights, housing affordability, and criticism of landlord business practices, a common topic of viral discussion on social media platforms.