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That Is Not A Hamburger: McDonald's Big Arch Meme

This meme uses the viral crying child tantrum template, where a real-life child is shown in an exaggerated state of distress. The child is labeled 'McDonald's CEO' and holds a round, brown object labeled 'Big Arch' — a playful twist on McDonald's iconic Big Mac burger. The joke satirizes the absurdity of potential fast food menu changes or cost-cutting measures, framing the 'Big Arch' as a lazy, non-hamburger replacement that sends the CEO into a dramatic tantrum, with the core punchline being 'That is not a hamburger'.
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That is not a hamburger

Overview

This meme uses the viral crying child tantrum template, where a real-life child is shown in an exaggerated state of distress. The child is labeled 'McDonald's CEO' and holds a round, brown object labeled 'Big Arch' — a playful twist on McDonald's iconic Big Mac burger. The joke satirizes the absurdity of potential fast food menu changes or cost-cutting measures, framing the 'Big Arch' as a lazy, non-hamburger replacement that sends the CEO into a dramatic tantrum, with the core punchline being 'That is not a hamburger'.

Origin notes

The meme originates from Reddit's r/Meme subreddit, as specified in the provided source information. It is a remix of the widely used 'crying kid holding a disappointing object' template, which is a real-life photograph of a child throwing a tantrum. The creator added text overlays to tie the template to McDonald's branding, creating a humorous take on corporate food product decisions.

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