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Mr Incredible Meme Mocks Creepy Overreach of Targeted Ad Tracking

This is a two-panel meme using the 'Mr. Incredible Becoming Uncanny' format. The left panel features a normal, pleasantly amused version of Mr. Incredible paired with the text 'You get ads about something you talked about', representing the relatively expected and widely known practice of devices listening to user conversations to serve targeted ads. The right panel features the unsettling, dark, black and white uncanny version of Mr. Incredible paired with text 'You get ads about something you thought about', satirizing the common paranoia and concerns that tech platforms are able to track even users' unspoken thoughts to deliver targeted advertising, which is a far more disturbing and invasive prospect.
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Dialogue

You get ads about something you talked about
You get ads about something you thought about

Overview

This is a two-panel meme using the 'Mr. Incredible Becoming Uncanny' format. The left panel features a normal, pleasantly amused version of Mr. Incredible paired with the text 'You get ads about something you talked about', representing the relatively expected and widely known practice of devices listening to user conversations to serve targeted ads. The right panel features the unsettling, dark, black and white uncanny version of Mr. Incredible paired with text 'You get ads about something you thought about', satirizing the common paranoia and concerns that tech platforms are able to track even users' unspoken thoughts to deliver targeted advertising, which is a far more disturbing and invasive prospect.

Origin notes

This meme is a derivative of the widely popular 'Mr. Incredible Becoming Uncanny' meme format, which originates from edited clips of the character Bob Parr (Mr. Incredible) from Pixar's 2004 animated film The Incredibles. This specific iteration was shared on the X (formerly Twitter) account @meme.jpg, distributed via RSS feeds. The joke plays on widespread public discourse about the invasive nature of targeted ad tracking by big tech companies.

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