Not all wins feel like wins

In couple arguments
Men who apologize, even when they're right
Men who choose to win the argument

This is a two-panel Wojak meme joking about common dynamics in romantic couple arguments. At the top, the header text reads "In couple arguments". The left side labels the group "Men who apologize, even when they're right", showing an unmasked, heavily crying, distressed Wojak face that openly displays his frustration and sadness at apologizing even when he is factually correct. The right side labels the group "Men who choose to win the argument", showing a Wojak that is also crying and distressed underneath, but hides his true unhappy feelings behind a simple smiley face mask. The meme conveys that neither outcome feels satisfying, and even "winning" an argument against your partner leaves you unhappy, which matches the meme's title "Not all wins feel like wins".

This meme originates from Reddit, as noted in the provided source information, and was created by user Skotos999 whose username is watermarked on the image. It uses the popular Wojak meme format, which is commonly used to make relatable observations about social and relationship dynamics, and circulates online as a relatable joke about couple conflict.