Meme criticizing modern game DLC practices using burger analogy
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I miss games that were playable from the beginning.
Overview
This meme uses a fast food burger analogy to humorously compare video game release practices between the past and present. The top section marked "THEN" displays a complete, full hamburger labeled as the original game, with optional side items (fries and soda) labeled as expansion packs, representing that older base games were fully playable on release with expansions being additional non-essential content. The bottom section marked "NOW" shows only empty hamburger buns as the original game, with all core burger ingredients (lettuce, tomato, patty, cheese) sold separately as DLC, a strip of bacon as a pre-order bonus, and condiments marked as a Best Buy exclusive. The meme criticizes modern gaming monetization that splits core playable content into separate paid purchases, leaving base games incomplete at launch.
Origin notes
This is a widely circulated viral gaming meme, sourced from X.com (formerly Twitter) account meme.jpg per the provided RSS source information. It resonates with gamers frustrated by the increasing prevalence of piecemeal content sales, pre-order exclusives, and DLC that lock core game content behind additional paywalls, and has been shared widely across gaming communities on social media and forums.