Pepsi riddle gets edgy dark joke reply referencing submarine implosion
Putting all billionaires into submarines that implode when they get to the bottom of the ocean, where pressures can reach 16,000 or more psi.
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What starts with a P and ends with epsi and we all love it?
Overview
This image is a screenshot of two public posts on X (formerly Twitter). The first post is from the verified official Pepsi brand account, asking a riddle: 'What starts with a P and ends with epsi and we all love it?', with the expected answer being 'Pepsi'. A verified user, whose username is redacted, replies with an edgy dark humor punchline that plays on the identical pronunciation of 'epsi' and 'psi' (the abbreviation for pounds per square inch, a unit of pressure). The reply reads: 'Putting all billionaires into submarines that implode when they get to the bottom of the ocean, where pressures can reach 16,000 or more psi.' The joke references the 2023 OceanGate Titan submersible implosion, which killed five wealthy passengers on an expedition to view the Titanic wreckage at the bottom of the Atlantic Ocean.
Origin notes
This meme originated as a viral user interaction on X (formerly Twitter), then was reposted to Reddit's meme communities with the original title 'This never gets old' as stated in the source information. It gained widespread online popularity shortly after the June 2023 OceanGate Titan submersible disaster, due to its clever wordplay and edgy dark humor referencing the high-profile incident.
