Rip Curl's Ad Decision: From Dropping Shark Survivor to $80M Loss

Contrast between Rip Curl replacing Bethany Hamilton with Sasha Lowerson and subsequent financial consequences

A 'How it started vs How it's going' meme format contrasting two scenarios. Left side shows a Twitter/X tweet from Jill Foster (@JournalistJill) criticizing Rip Curl for dropping Bethany Hamilton (a shark attack survivor and surfer) from ad campaigns in favor of Sasha Lowerson. Right side shows a The Western Journal article headline: 'Retailer Closing 21 Stores, Loses $80 Million After Replacing Shark Survivor Model With Man Pretending to Be Woman' dated September 28, 2025. The meme implies因果关系 between the brand's advertising decision and subsequent financial failure.

The image is a collage of two screenshots: a Twitter/X tweet (left) and a news article (right). It uses the popular 'How it started / How it's going' meme template to critique Rip Curl's advertising choice. Likely created for social media platforms like Twitter/X or Reddit to highlight perceived consequences of the brand's decision. The Western Journal article is presented as the 'outcome' of the initial decision mentioned in the tweet.