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He's just making it worse

This meme is a satirical take on the viral real-life moment where UK Prime Minister Rishi Sunak appeared to fake a bite of a McDonald's burger. It features two images of Sunak: a small top image from the original viral clip showing him holding the burger and pretending to bite it without opening his mouth, and a larger bottom image of him with a forced, awkward smile. Below the bottom image is a fake, satirical response text framed as Sunak's defense: > Seeing people say I “pretended” to take a bite of the burger in that clip. I actually ate one before we started filming because I couldn’t resist it fresh off the line. Anyone who knows me knows I eat McDonald’s multiple times. I genuinely love the food. 🍔 The humor comes from the fact that the response completely misses the point of the criticism (faking the bite) and instead over-explains his affection for McDonald's, making the situation more awkward and absurd, hence the original title 'He's just making it worse'.
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Seeing people say I “pretended” to take a bite of the burger in that clip. I actually ate one before we started filming because I couldn’t resist it fresh off the line. Anyone who knows me knows I eat McDonald’s multiple times. I genuinely love the food. 🍔

Overview

This meme is a satirical take on the viral real-life moment where UK Prime Minister Rishi Sunak appeared to fake a bite of a McDonald's burger. It features two images of Sunak: a small top image from the original viral clip showing him holding the burger and pretending to bite it without opening his mouth, and a larger bottom image of him with a forced, awkward smile. Below the bottom image is a fake, satirical response text framed as Sunak's defense:

Seeing people say I “pretended” to take a bite of the burger in that clip. I actually ate one before we started filming because I couldn’t resist it fresh off the line. Anyone who knows me knows I eat McDonald’s multiple times. I genuinely love the food. 🍔

The humor comes from the fact that the response completely misses the point of the criticism (faking the bite) and instead over-explains his affection for McDonald's, making the situation more awkward and absurd, hence the original title 'He's just making it worse'.

Origin notes

This meme originates from the platform 9Gag, as specified in the provided additional information. It is a remix/derivative meme based on a 2023 viral real-life clip of UK Prime Minister Rishi Sunak pretending to bite a McDonald's burger during a public visit. The meme creator edited together two images of Sunak and added a fake, satirical response text to frame it as his failed attempt to address the criticism, which backfires by making the situation more absurd. It was shared as a repost on 9Gag, intended to mock the viral moment and Sunak's perceived awkwardness.

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