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How It Feels To Buy Ice Cream In Southeast Asian Summer

This is a 2x2 grid relatable meme. The top text reads "How it feels to live in Southeast Asia during summer". The top left panel shows a closed, unopened Selecta brand Cookies & Cream ice cream tub that looks appealing and desirable. The top right panel shows Pennywise the Dancing Clown from the *It* horror franchise, holding a spoon with an excited, menacing open mouth, ready to enjoy the treat. The bottom left panel shows the same ice cream tub opened, but instead of frozen ice cream, it contains a whole canned fish, visually referencing the extreme heat of Southeast Asian summers that melts ice cream extremely fast, ruining the treat immediately after purchase. The bottom right panel shows Pennywise looking furious, holding up both middle fingers to express his disappointment and anger at the ruined product. The joke plays on the relatable frustration of dealing with oppressive summer heat that ruins frozen treats before you can eat them, matching the sarcastic original title of "Fish flavor, my favorite".
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How it feels to live in Southeast Asia during summer

Overview

This is a 2x2 grid relatable meme. The top text reads "How it feels to live in Southeast Asia during summer". The top left panel shows a closed, unopened Selecta brand Cookies & Cream ice cream tub that looks appealing and desirable. The top right panel shows Pennywise the Dancing Clown from the It horror franchise, holding a spoon with an excited, menacing open mouth, ready to enjoy the treat. The bottom left panel shows the same ice cream tub opened, but instead of frozen ice cream, it contains a whole canned fish, visually referencing the extreme heat of Southeast Asian summers that melts ice cream extremely fast, ruining the treat immediately after purchase. The bottom right panel shows Pennywise looking furious, holding up both middle fingers to express his disappointment and anger at the ruined product. The joke plays on the relatable frustration of dealing with oppressive summer heat that ruins frozen treats before you can eat them, matching the sarcastic original title of "Fish flavor, my favorite".

Origin notes

This meme was originally shared on the Reddit r/meme subreddit with the original title "Fish flavor, my favorite". It is a remix of two popular existing meme formats: the expectation vs reality packaged food reveal format, and the Pennywise eager vs angry reaction format. It circulated widely online as a relatable joke for people living in hot Southeast Asian climates who experience extreme summer temperatures that rapidly melt frozen goods.

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