How Streaming Companies Expect Us To Feel About Owning Nothing

How streaming services and game companies expect us to feel after they say we will own nothing

This is a satirical meme that contrasts the expectation of media companies with actual consumer sentiment. The top text explains the image shows how streaming services and video game companies expect consumers to feel after telling them they will own no digital content, only access it via subscriptions or rental. The image is an extremely over-the-top happy psychedelic scene with a wide-mouthed overjoyed character, a smiling blue dolphin, colorful flowers, a rainbow, and hot air balloons, exaggerating the forced positivity that companies expect consumers to have toward the 'own nothing' content model.

This meme originates from Reddit, with its original posted title noted as 'I love renting everything!'. It comments on popular modern internet discourse surrounding the shift from owned digital media (purchased games, movies, shows) to permanent subscription-based rental models where consumers never own the content they pay for, building on the widely discussed 'you will own nothing and be happy' narrative.