Waiting for 95% off sales to support game developers meme

This is a 3-panel sarcastic meme using footage from the 1995 film Braveheart. The first panel shows a -50% discount label in the top left, with the character William Wallace yelling 'HOLD!' to tell viewers not to purchase the product yet. The second panel shows the discount increasing to -70%, with Wallace again yelling 'HOLD!' to continue waiting for a better deal. The third panel shows the discount hitting -95%, with Wallace yelling 'SUPPORT THE DEVS!' as he and his army charge forward to make the purchase. The joke relies on sarcasm: the action of waiting for the steepest possible discount, which minimizes the amount of revenue developers receive per sale, is ironically framed as a way to support game developers.

This meme was originally posted to the Reddit r/Meme subreddit under the title 'My humble way to support developers', per the provided source information. It is a derivative of the widely used Braveheart 'Hold' battle line meme template, which is commonly used to depict waiting for a specific condition to be met before taking an action.