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YouTube better get ready for mass cancellations!

This is a reaction meme that uses the Pearl (from *Steven Universe*) presentation template to mock YouTube's sudden, unprompted price increase for YouTube Premium. Pearl is shown gesturing to a screenshot of an official YouTube price update email announcing the rate hike. Top text reads "SNEAKING IN A PREMIUM PRICE INCREASE OUT OF NOWHERE WITH NO REAL EXPLANATION!", while bottom text asks "DID YOU REALLY THINK THIS WOULD WORK?", criticizing the vague justification provided for the price increase and predicting that YouTube will face large numbers of user cancellations in response.
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YouTube Premium Individual plan price update
[redacted recipient name]
Thank you for being a YouTube Premium member. We hope you're enjoying your YouTube Premium benefits including ad-free video, downloadable videos, background play, and unlimited access to over 100 million songs with the YouTube Music app.
To continue delivering great service and features, we're increasing your price to [redacted]/month. We don't make these decisions lightly, but the update will allow us to continue to improve Premium and support the creators and artists you watch on YouTube.
You will see the change reflected on your June 9, 2020 billing date.
While we hope that you continue to be a member, you can cancel your subscription plan at any time here. To check the status of your account and billing information, go to your Settings > Purchases and Memberships page.
You can find more information on other questions in the YouTube Help Center.
Thanks for being a YouTube Premium member.
Sincerely,

Overview

This is a reaction meme that uses the Pearl (from Steven Universe) presentation template to mock YouTube's sudden, unprompted price increase for YouTube Premium. Pearl is shown gesturing to a screenshot of an official YouTube price update email announcing the rate hike. Top text reads "SNEAKING IN A PREMIUM PRICE INCREASE OUT OF NOWHERE WITH NO REAL EXPLANATION!", while bottom text asks "DID YOU REALLY THINK THIS WOULD WORK?", criticizing the vague justification provided for the price increase and predicting that YouTube will face large numbers of user cancellations in response.

Origin notes

This meme originated on Reddit as a fan/consumer reaction to YouTube's 2020 surprise price increase for YouTube Premium. It uses an existing meme template featuring Pearl from Steven Universe, edited to add the screenshot of YouTube's official price increase announcement email.

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