Capitalism Steals Serotonin To Sell It Back To Consumers

Capitalism really robs us of our serotonin and then tries to sell it back to us

This image is a screenshot of a dark-mode post from the X (formerly Twitter) platform, posted by user Erica Marable with the handle @MarableErica. The post text reads: 'Capitalism really robs us of our serotonin and then tries to sell it back to us'. The text is a sarcastic, critical social commentary arguing that capitalist systems first erode people's natural access to happiness and well-being, metaphorized as the happiness hormone serotonin, then commercialize and sell products, services, and experiences that promise to restore those positive feelings back to consumers for profit. The user's circular profile photo, showing a real woman with dark hair, is visible at the top left alongside her account details.

This is an original public post first published on X.com (formerly Twitter) by user Erica Marable (@MarableErica). The screenshot of the post gained traction as a relatable meme in social media communities focused on social commentary, anti-capitalist discourse, and everyday life humor, as it resonates with widespread experiences of overwork and the commercialization of leisure and well-being in modern capitalist societies. Per the provided additional source information, this specific version of the meme was sourced from the X.com:meme.jpg RSS feed.