Ironic Meme Mocking Rainbow Capitalism Co-opting Progressive Movements

Satire pointing out how corporations use performative progressive branding like rainbow pride imagery to sell products even to people who oppose capitalist systems

This is a two-panel satirical meme. In the first panel, an angry Wojak character wearing an anarcho-communist red and black face mask yells "F*** Capitalism!" in protest, while a smug caricature of a wealthy capitalist in a top hat stands opposite holding a plain sign that says "BUY OUR PRODUCT". In the second panel, the capitalist has updated his sign to be decorated with rainbow pride flag colors on the text and logos, and added a pride flag next to the sign. The previously anti-capitalist Wojak now looks shocked, wide-eyed and easily won over by the performative progressive branding. The joke highlights the irony of rainbow capitalism, where corporations co-opt social justice movements like LGBTQ+ rights purely as a marketing tactic to sell products, even to demographics that originally opposed capitalist systems.

This meme was sourced from an RSS feed for the Reddit Meme subreddit, with the original submitted title "Lol. Ironic but funny". It uses widely popular pre-existing meme assets: the Wojak character and the greedy capitalist caricature are both common, long-running meme templates that were edited together for this specific satirical joke about corporate performative allyship.