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Mercury Transit Compared To Tiny Mobile Ad Close Button

This is a two-panel comparison meme. The top panel displays an astronomical photograph of the 2019 Mercury transit, showing the tiny planet Mercury as a small dark dot passing in front of the much larger Sun, with labels pointing to each object. The bottom panel shows an extreme close-up of a human fingertip, with an even tinier 'X' mark labeled as the 'close ad button' found on intrusive mobile advertisements. The joke draws a humorous parallel between the minuscule apparent size of Mercury next to the Sun and the frustratingly tiny size of ad close buttons, which are intentionally made hard to tap correctly to trick users into opening the ad.
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Overview

This is a two-panel comparison meme. The top panel displays an astronomical photograph of the 2019 Mercury transit, showing the tiny planet Mercury as a small dark dot passing in front of the much larger Sun, with labels pointing to each object. The bottom panel shows an extreme close-up of a human fingertip, with an even tinier 'X' mark labeled as the 'close ad button' found on intrusive mobile advertisements. The joke draws a humorous parallel between the minuscule apparent size of Mercury next to the Sun and the frustratingly tiny size of ad close buttons, which are intentionally made hard to tap correctly to trick users into opening the ad.

Origin notes

This meme was originally created and posted by X (formerly Twitter) user @prettycooltim, whose watermark is visible on the bottom left of the second panel. It was shared widely on social media platforms including X, Reddit, and Instagram due to its relatability regarding annoying mobile ad UI design, pairing a well-known astronomical event image with a common everyday internet frustration.

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This is a two-panel relatable comparison meme. The top panel displays an astronomical photograph of the transit of the planet Mercury across the face of the Sun, with the extremely small dot of Mercury labelled next to the massive, glowing Sun. The bottom panel shows a close-up shot of the edge of a human fingertip, with a tiny X mark near its edge labelled as the 'close ad button' found on many mobile websites and applications. The comedic parallel draws attention to how absurdly small ad close buttons are, making them as difficult to accurately target as the tiny planet Mercury appears next to the Sun.

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