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Brands Perform Pride Support For Profit Meme

This satirical meme uses a scene from the animated series SpongeBob SquarePants. The top text states 'All brands in June', referencing the annual LGBTQ+ Pride month held in June. The character Mr. Krabs is edited to wear a shirt patterned with the rainbow pride flag, while he is being interviewed by a news reporter character. The bottom caption has Mr. Krabs saying 'Hello. I like money'. The meme mocks the common practice of 'rainbow washing', where consumer brands add rainbow pride imagery to their branding during June solely to drive sales and profit, rather than showing genuine support for the LGBTQ+ community.
Make

Dialogue

All brands in June
Hello. I like money

Overview

This satirical meme uses a scene from the animated series SpongeBob SquarePants. The top text states 'All brands in June', referencing the annual LGBTQ+ Pride month held in June. The character Mr. Krabs is edited to wear a shirt patterned with the rainbow pride flag, while he is being interviewed by a news reporter character. The bottom caption has Mr. Krabs saying 'Hello. I like money'. The meme mocks the common practice of 'rainbow washing', where consumer brands add rainbow pride imagery to their branding during June solely to drive sales and profit, rather than showing genuine support for the LGBTQ+ community.

Origin notes

The base source material is a well-known scene from SpongeBob SquarePants where Mr. Krabs is interviewed and states he likes money. This edited meme is a widely circulated viral format, especially shared every June during Pride month to criticize performative corporate support of pride. This specific version was shared on the X (formerly Twitter) account @meme.jpg, an account that aggregates and shares popular viral meme content.

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