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Why do people even buy those black rectangles every year?

This meme uses the iconic 'multiple Spider-Men pointing at each other' template from the 1967 Spider-Man animated series. Each identical Spider-Man is labeled with a different iPhone model ranging from iPhone 11 to iPhone 17, all pointing at one another. The joke satirizes the lack of meaningful visual and functional differences between consecutive annual iPhone releases, implying all recent iPhone models are nearly indistinguishable, which answers the titular question by suggesting there is little valid reason to purchase a new iPhone every year when upgrades are minimal.
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Overlaid labels on each identical Spider-Man figure: IPHONE 11, IPHONE 12, IPHONE 13, IPHONE 14, IPHONE 15, IPHONE 16, IPHONE 17

Overview

This meme uses the iconic 'multiple Spider-Men pointing at each other' template from the 1967 Spider-Man animated series. Each identical Spider-Man is labeled with a different iPhone model ranging from iPhone 11 to iPhone 17, all pointing at one another. The joke satirizes the lack of meaningful visual and functional differences between consecutive annual iPhone releases, implying all recent iPhone models are nearly indistinguishable, which answers the titular question by suggesting there is little valid reason to purchase a new iPhone every year when upgrades are minimal.

Origin notes

This is a remixed meme based on the classic Spider-Man pointing meme originating from the 1967 Spider-Man animated TV series. It was shared on the Reddit Meme subreddit, as sourced from its RSS feed. The original two-Spider-Man scene was edited to add extra identical Spider-Man copies, each labeled with a different iPhone generation to mock Apple's iterative, minimally changed annual iPhone releases.

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